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News Release

Fuji Electric Establishes Sales and Marketing Subsidiary in Brazil

Tokyo, December 10, 2012 - Fuji Electric Co., Ltd. (TSE:6504) Tokyo, December 10, 2012 - Fuji Electric Co., Ltd. (hereinafter, “Fuji Electric” or “the Company”)(TSE: 6504) announced today that its consolidated subsidiary, Fuji Electric Corp. of America, has established a sales and marketing company in Brazil, Fuji Electric Brazil-Euipamentos de Energia Ltda.

1. Purpose

Fuji Electric strengthens the establishment of overseas operational foundations to expand its business globally. In the past, the Company has been selling general component products including inverters, power semiconductors and system products in Brazil and other areas in Latin America through Fuji Electric Corp. of America. The Company has also expanded its power generation business by exporting high-capacity rectification equipment (S-Former) and power generation equipment to Latin America.
Brazil is the sixth largest economy in the world*1 and plans to host the FIFA World Cup in 2014 and the Olympics in 2016. Therefore, rapid improvement of infrastructures and capital investments in manufacturing are expected to help drive sustainable growth in the region. By establishing this sales and marketing subsidiary, Fuji Electric intends to bolster its business activities tailored for the local market, and continue to expand its presence in Latin America.
*1: IMF World Economic Outlook Database 2012

2. Main business activities
(1) Sales of general component products, including inverters, power semiconductors, HMI, instrumentation, electric distribution and control equipment, and photoconductors
(2) Sales of industrial factory automation systems and other related systems
(3) Sales support to various kinds of plant systems involved in the production of civil infrastructure, including electrical power, traffic, and waterworks
(4) Market research activities to monitor political policy, economic trends, and market conditions in Latin America

3. Overview of the newly established subsidiary
(1) Company name: Fuji Electric Brazil-Equipamentos de Energia Ltda.(acronym: FEB)
(2) Address: Rua Conselheiro Saraiva, 625, Santana, Sao Paulo, Brazil
(3) Phone: 55-11-2283-5991
(4) Officer: Giuseppe Privitera
(5) Capitalization: R$1,400,000 (99% invested by Fuji Electric Corp. of America and 1% by FE Power Corporation)
(6) Date of establishment: August 31, 2012 (date when company registration was completed)
(7) Commencement of operations (plan): January 1, 2013

About Fuji Electric Corp. of America

Fuji Electric Corp. of America is a wholly owned subsidiary of Fuji Electric Co., Ltd., and has been responsible for sales and distribution of the Company’s products since 1970. Fuji Electric Co., Ltd. has been developing power electronics equipment since 1923, and is a global leader in industrial products ranging from semiconductors, power supply, and power generation equipment to AC drives and electric vehicle charging stations. For more information please visit www.americas.fujielectric.com

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